The Worst Way to Start a Conversation with a Donor
The worst way to start a conversation with a qualified donor on your caseload is to bring up any topic related to money. Like… After a gift: “We received your gift of X yesterday. Wow, that was an amazing and generous gift! Thank you.” Before an ask or leading into an...
Women’s Philanthropy Through the Inclusion, Equity and Diversity Lens
At Veritus, we’re on a journey to create a more inclusive world, and we’ve learned a lot from trailblazers like today’s guest contributor, Yolanda F. Johnson. Yolanda is a leader in the non-profit space and an expert in DEI for philanthropy, and in...
Why Your Donor Doesn’t Talk About Their End-of-Life Charitable Plans
“How many of your donors have made a planned gift?” A question like this, or really anything related to “planned giving,” strikes terror into your heart and the hearts of every other fundraiser I know, especially those who are not planned giving officers. The concept...
Question of the Month: How do you communicate with major donors who never respond to your outreach, but they do continue giving?
You probably have a donor like this on your caseload: one who gives consistently every year but never responds to any outreach from your organization. How are you supposed to communicate with a donor if they never answer any of your phone calls or emails? Before you...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
