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The Danger of Becoming Your Donor’s Friend

The Danger of Becoming Your Donor’s Friend

by Richard Perry and Jeff Schreifels | Apr 24, 2023 | Connection, donor friendship, Intimacy, Setting Boundaries | Donor Conversation, Meaningful Connections, Relationships

It’s a delicate thing. If you’ve done your job right as a frontline fundraiser, as part of discovering more about how best to serve your donor’s interests and passions, you’ve likely moved into a place intimacy with that donor that feels very personal. And while that...
Should You Be Your Donor’s Facebook Friend?

Should You Be Your Donor’s Facebook Friend?

by Richard Perry and Jeff Schreifels | Feb 24, 2021 | donor friendship, social media | Communication, Cultivation

Should you be your donor’s Facebook friend? It’s a question we’re often asked. In fact, it’s really the broader question of how friendly should a MGO or PGO be with their caseload donors? The short answer is that they should be professionally friendly, but that...

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