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Get Rid of Your Ridiculous Mid-Level & Major Gift Classifications

Get Rid of Your Ridiculous Mid-Level & Major Gift Classifications

by Richard Perry | Oct 25, 2023 | Donor Criteria, Major Donors, Mid-Level Donors, Qualification | Major Donors, Metrics, Mid-level donors, Qualifying

It’s so interesting to watch how non-profit leaders and managers decide what level of giving per year qualifies a donor for a mid-level or major gift classification. Just ask the question: “What level of giving constitutes a mid-level giver in your organization?” and...
Donor Hasn’t Given in Three Years – What Should You Do?

Donor Hasn’t Given in Three Years – What Should You Do?

by Richard Perry and Jeff Schreifels | Sep 17, 2018 | Donor Criteria, Moves Management, Strategy | Cultivation, Donor Retention, Retention

This question was posed to Jeff and me: “what do I do with a donor who hasn’t given in three years?” Our usual answer is: “Move on to the next donor.” Here’s why we say that. In major gift fundraising, where only one out of every three donors who meet your major gift...

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