Why The Wealthy Don’t Give More
A news piece on a new poll by U.S. Trust and Phoenix Marketing gives us interesting insights into the giving of the wealthy and clues on how to unlock their giving to your organization. Take a look. There are three reasons coming out of that poll that we at Veritus...Are You Ready For Q4?
If you are not ready for Q4 – the last quarter of the calendar year, the best giving season of the calendar year, the period of time you should be bringing it all home – and not sure how you will approach all of your caseload donors, then you are behind and it’s time...Major Gifts: A Journey, Not An Event
When you think about a journey, usually several things come to mind: There is a destination. And the destination may not be a physical place. It could simply be an experience, such as, “I just want to get away and be spontaneous.” That is one kind of destination or...The Role of Trust in Major Gift Fundraising #6 – Restoring Lost Trust
Maurice Schweitzer, a researcher from the University of Pennsylvania, put 262 young adults in a situation to test ways to restore trust. The findings are amazing and apply directly to what you, as an MGO, must do when facing a situation where lost trust with a donor...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
