Why are YOU so Distracted?
A few months ago I attended a conference and had a chance to meet with the Director of Major Gifts of a fairly well known non-profit. I wondered how this meeting was going to go, because it was actually the director’s boss who had asked us to get together and discuss...Prospects or Donors? What Should You Call Them?
There is a discussion going on about how to label the person who gives money to an organization. Is the individual a donor or a prospect? In most health care and educational institutions, the fundraising folks use the word “prospect” when speaking about donors. In...The TED Talk Contribution to Major Gifts
If you have ever experienced a TED talk, you know that every single speaker consistently presents a topic in a fascinating and engaging way. A friend of mine recently told me that he wondered why each presentation was so good. So he researched the subject and...Tips on Selling Anything in Major Gift Fundraising
When I used the word “sell” as in “what programs do you have to sell to your donors?” some MGOs take offense and say: “Richard, we don’t sell stuff to donors!” OK. Present it. Explain it to donors. Whatever. The point is that in major gifts, the successful MGO...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
