How Care and Nurture Turned into a Big Gift
The very best year, he gave $16,250. But this donor’s giving had fluctuated between $2,000 and $6,000 most of the time he was connected to the organization. And then the donor passed away and left them $919,000 from an IRA!! I love this story, because it is a perfect...
How to Get Program Impact Information for Your Donor
“So, tell me what you did with my money,” the donor said. And the silence and lack of response drove her away. Jeff and I hear stories like this every week. Every week! Sadly, this is one of the major causes of donor attrition – the donor gave a gift but did not...
Two Words I Hate
There are two words in fundraising that cause my stomach to tighten every time I hear them: prospect and annual (as in annual fund). These two words live together in the minds, discourse, and language of thousands of fundraisers. I don’t know how their use got...
Why Donors Are Giving Less
It’s a fact: here in the United States donors are giving less. And Jeff and I suspect that this is happening in other countries as well. There is one major reason for this… but first, the facts and the research. In a December 27, 2016 article in The Atlantic, Alexia...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
