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Why Is It So Hard to Ask for the Big Gift?

Why Is It So Hard to Ask for the Big Gift?

by Richard Perry | Aug 7, 2024 | Bold Asks, Courage, Donor Capacity, Donor Motivation, Donor Research | Asking, Fundraising, Passions and Interests

“I just couldn’t do it!” That’s the response we get from many frontline fundraisers who just cannot ask for the big gift even when the donor has the motivation and capacity to do so. And it boils down to one reason. The fundraiser thinks it’s about the money. You are...
The Reason You Lack Urgency and Courage in Asking

The Reason You Lack Urgency and Courage in Asking

by Richard Perry | May 22, 2024 | Asking, Courage, taking donors to the scene, Urgency | Asking, Donor Conversation, Focus, Mission

A repeated theme that Jeff and I, and our team of frontline coaches, come across in our work is summed up in the statement we often hear: “I know I am not asking my donors the right way and I can’t figure out why that is.” And that “right way” may be about the amount...
Pursuing a Path to Action

Pursuing a Path to Action

by Guest Contributor | Jul 19, 2023 | Action, Building Awareness, Courage, Racism in the Workplace, Systemic Racism | Accountability, Communication, Community, Non-Profits, Relationships

When I started reading Collecting Courage, it made me uncomfortable. As a middle-aged white male, it was challenging to read. But, as I continued to read story after story of Black and brown fundraisers’ experiences, I saw this collection of stories as a real...
10 Steps to Creating Compelling Donor Offers

10 Steps to Creating Compelling Donor Offers

by Richard Perry and Jeff Schreifels | May 27, 2024 | Courage, Donor-Centered, Hope, Offers | Donor Visits, Donor-Centered, Impact

The main reason a donor doesn’t give to you is because you haven’t given the donor a compelling offer that matches what they care about. To put it more basically… you haven’t given the donor something she values. So she gives somewhere else to secure the fulfillment...
Getting Over the Fear of Asking Donors for a Gift

Getting Over the Fear of Asking Donors for a Gift

by Richard Perry and Jeff Schreifels | Aug 1, 2022 | Courage, Fear, Soliciting | Asking, Fundraising, Leadership

A while back, Richard and I did a webinar where we answered questions from readers of this blog. There were over 200 questions submitted. A large number of those questions had to do with asking donors for gifts, and more specifically, how to get over the fear of it....
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