Authority: #5 of Six Principles of Influence for Fundraising
There’s no doubt that authority figures carry a lot of weight in our lives. Just put any kind of “uniform” on a person, and suddenly they become bigger than life. That goes for an Army officer or a pilot, a doctor or a nurse, even a priest or a nun. Toss the “uniform”...
Liking: #2 of Six Principles of Influence for Fundraising
I have to tell you about two experiences I had on the topic of “liking.” But first, for any new readers, I’m writing this series to explore the use of persuasion and influence skills in the MGO relationship with donors. The core concepts for this series come from the...
Want to Build Solid Donor Relationships? Connect with Your Team!
Pay attention to your donor relationships! Care for your donors! Steward your donors! There’s a lot of messaging out there that being donor-centered and donor-driven is the key to solid donor relationships and donor retention. It’s against that reality that I...
How to Work from Home Without Killing Someone: 21 Ideas for You
In this new age of COVID-19, if you’re like many of your colleagues around the world, you’re doing your work as a fundraiser from home. You may not know this, but Veritus Group has always been a virtual company. All of our 20+ staff each work out of their homes. I...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
