How Should You Spend Your Fundraising Budget? (#5 of 6)
This blog post is the fifth in a series of six titled, “The House Your Donor Lives In.” The thing about fundraising budgets is that they are often allocated to various fundraising activities based on internal politics and/or history of spending. By...
Question of the Month: Why do we recommend creating both budget AND aspirational goals?
When we work with fundraisers on goal-setting for individual donors, we recommend that they create both a budget goal that aligns to the organization’s official budget AND an aspirational goal to help them dream big about opportunities to partner with their donors for...
The Confusion Around Marketing, Communications, and Fundraising Functions
It’s budget time. And the debates begin. How much budget to allocate for fundraising? How much for communications? How much for marketing? And those debates migrate to who owns each of the functions. One non-profit leader believes that it all belongs together, and...
What Return Should I Expect in Major Gifts?
Third in a Series: Creating Major Gift Forecasts and Budgets For anyone starting (or revitalizing) a major gifts program, one of the biggest obstacles will be figuring out how much you can (and should) spend on the program. Well, here is how we think about it, and...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
