What to Do When You Don’t Have Enough Major Donors
“We want to start a major gift program, but we don’t have enough donors, so we’re going to go out and find some through referrals.” And that about sums up the dilemma many non-profits have. Even large ones. There are a lot of donors at the bottom end of the active...
The Unrealistic Expectations of Management
I will never forget the meeting. We had just started working with his 2 major gift officers, and the manager came in and said: “Richard, I don’t care about your forecast or what the donors have been giving. What I want is new money.” And then he walked out. Well, I...
Getting Leaders on Board with Major Gifts
Getting Leaders on Board with Major Gifts
There is something about loss that gets people’s attention. This is why we use loss as a way to convince CEOs, Executive Directors and Directors of Development about the incredible and positive opportunity that a major gift program provides. You can talk about all the...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
