How to Measure Missing Money from Donors
Everyone is talking about donor attrition: “We had this many donors, and now we have this many. We lost 40%.” That is an important figure to know. But that does not tell the whole story. In fact, in Jeff’s and my mind it doesn’t tell the most important story, which...
Don’t Re-engage Past Donors
“I’m trying to re-engage donors who gave 5-10 years ago but haven’t given since. What should I do?” Ignore them. They’re gone. That’s how we would answer the question. We would give the same answer if the question were “I’m trying to re-engage donors who gave 2-3...
It’s Time to Uncover the Hidden Truth About Your Major Gift File
The truth can hurt. When Richard and I talk with non-profit leaders and managers and ask them how their major gift program is doing, they tend to reply, “Not bad – we grew by 8% [or some other percentage] last year.” Then we ask, “So, how did the same donors who gave...
Why is No One Talking about Donor Value Attrition?
The truth can hurt. When Richard and I talk with non-profit leaders and managers and ask them how their major gift program is doing, they tend to reply, “Not bad – we grew by 8% [or some other percentage] last year.” Then we ask, “So, how did the same donors who gave...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
