Don’t Stop Sending Direct Response Appeals to Your Major Donors

Don’t Stop Sending Direct Response Appeals to Your Major Donors

by | Mar 25, 2024 | , , , , , , | Communication, Direct Response, Fundraising, Major Donors, Major Gift Officers, MGOs

A question that Richard and I often get from development directors and MGOs is whether or not caseload donors should get regular direct response appeals (mail and email) just like the rest of the donor file. Our answer is always: Absolutely. Don’t stop sending...