Question: “How do I get a donor who has offered to give $10,000 to give $15,000 instead?”
That’s the question Jeff and I recently received. The thought behind the question will lead the MGO away from the very thing he wants – more money.
Here’s how that works.
The donor is giving you the money to get something done – something she really values and cares about. She isn’t just giving you money. It’s to get something done. Therefore, asking for more money isn’t the way to get more money. It’s asking her to get more done.
Change the narrative with every donor on your caseload to how you can help the donor DO more of what she wants to do. That’s the path to upgraded and more frequent giving. (Tweet it!)
Richard