Question of the Month: What do major donors need to know in order to make a big gift?

Question of the Month: What do major donors need to know in order to make a big gift?

Among your major donors, there are maybe 2 or 3 individuals who have both the capacity and the inclination to give a transformational gift to your organization. But before they do that, they want to feel confident in the following: They need to know that they can...
Getting That Big Gift May Take Years

Getting That Big Gift May Take Years

It was seven years ago that they first connected. That marked the start of a beautiful relationship that consisted of meaningful touch points, impact reports, tours of programs, solicitations, and meetings with leadership. The frontline fundraiser would ask the donor...
Major Gifts is a Long Game: Chasing a Quick Win Will Lead to a Loss

Major Gifts is a Long Game: Chasing a Quick Win Will Lead to a Loss

A while back, one of our Client Experience Leaders (CEL) at Veritus was talking to a major gift officer she was coaching. The MGO felt adamant about asking a certain donor for a $100,000 gift. But our CEL plead with the MGO to not ask for the gift because the MGO had...
Which of Your Donors Will Give a Transformational Gift?

Which of Your Donors Will Give a Transformational Gift?

One of the key challenges you’ll face this year is securing a transformational gift from one or more of your caseload donors. Maybe you’ve done your caseload goals for the next financial period, and you can’t imagine that there is any donor on your caseload who...