A Perfect Example of Proof of Performance
The major reason non-profits lose economic value from donors, at a rate of 40-60% a year, is because the donor is not told that her giving is making any difference. This one fact is largely ignored by many non-profits, which is why they continue to struggle...
A Personal Touch Can Lead to Big Impact
We do a lot of planning at Veritus. Right now we’re working with about 120 major gift officers, and they all have goals and strategic plans for all of their donors. So, yeah, a ton of planning. In the process of creating a 12-month strategic plan, there is a lot of...
14 Ways to Tell Your Donor She Made a Difference
“How do I tell my donor she made a difference?” the MGO asked. “I mean, there are only so many ways to do that.” Good question. Jeff and I routinely tell MGOs that there is no limit to how many times they should tell a donor he is making a difference. You could do it...
What Are You Counting?
I was checking out Facebook the other day and I saw an article that popped out at me. Perhaps you saw it: “The One Secret to Leading a Fulfilling Life.” Obviously, that caught my attention. Melanie Curtin based this piece on a Harvard University study that for 75...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
