Q&A Part 2: More Questions About Mid-Level Fundraising
Welcome back to the second part of our mid-level Q&A. For those of you who may have missed our last blog, we answered questions about how to handle mid-level donors you don’t hear back from, how to qualify mid-level donors (spoiler alert, you don’t), and the...
The Stories We Tell About Donor Phone Calls
From a young age, my mother impressed upon me the importance of the stories we tell ourselves. She’d had a hard life and had overcome much difficulty simply by changing her outlook, or the story she told herself about what she’d been through. It’s a trait I’ve taken...
How Mid-Level Can Partner with Direct Response
Now is the time to start building your annual mid-level communication plan. Does that thought overwhelm you? Is it stressful to think about how you’re going to get all the content created for the year’s plan? If you’re nodding your head yes, you’re not alone. As...
The Elements of a Good Touch Point
You’re creating a plan for the qualified donor on your caseload. You need some good touch points – effective and compelling – touch points that will make the donor feel known and appreciated. But what should they be? How do you know that the touch point you are...
Don’t Be White Noise to Your Donor: 4 Ways to Stand Out
You know those sound machines that create white noise and block out all the other sounds around them? That’s what’s happening to your donors right now because everyone is following the same donor communication strategy. Let’s be real, your donors are getting a lot of...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
