It’s a Strategy, NOT a Department

It’s a Strategy, NOT a Department

It’s not surprising. We are so into ourselves that we forget what fundraising all is about. We are so regimented in our thinking that we lose sight of donors. What am I talking about? The pervasive need that non-profits have to turn a fundraising strategy into a...
Have You Discovered the BEST Strategy for Mid-Level and Major Gifts Success?

Have You Discovered the BEST Strategy for Mid-Level and Major Gifts Success?

When Richard asked me if I wanted to join his major gift consultancy back in 2009, he had already established the backbone of the strategy, structure, and process of what we now call The Veritus Way of Major Gifts. But Veritus Group itself didn’t come to life until we...
A Donor Performance Report Delivers a Practical & Relational Gift

A Donor Performance Report Delivers a Practical & Relational Gift

You’re headed out to a handful of donor meetings. You’ve done your research, thought through open-ended questions you want to ask, and identified the next step in your journey of building a relationship of trust. And you’ve come prepared with information on the...
The Confusion Around Marketing, Communications, and Fundraising Functions

The Confusion Around Marketing, Communications, and Fundraising Functions

It’s budget time. And the debates begin. How much budget to allocate for fundraising? How much for communications? How much for marketing? And those debates migrate to who owns each of the functions. One non-profit leader believes that it all belongs together, and...