TED Talks’ Contribution to Major Gifts
If you have ever experienced a TED talk, you know that every single speaker consistently presents a topic in a fascinating and engaging way. A friend of mine recently told me that he wondered why each presentation was so good. So he researched the subject and...Your Donors Need Hope
A client of ours recently told me a story that I want to share with you. A letter came into their office. On the outside of the letter was a squiggly handwritten address – you could tell immediately it was from an elderly person. I can imagine the effort it took to...How to Put Emotion in Your Major Gift Fundraising
I was sitting across the desk from a highly respected non-profit CEO. He was discussing how he felt his organization would only be able to raise money from government, foundations and corporations because his organization didn’t “feed starving kids with flies in their...Connect Your Donor to One Person
“I can’t seem to get my donor to relate to what we are trying to do,” explained the frustrated MGO. “I tell her over and over about all the people that need our help, and it just doesn’t seem to click. It’s like the donor’s eyes glaze over!” That commentary sums up...
How to Collect Good Stories for Major Gifts
One of the most difficult aspects of major gift fundraising is securing stories to share with donors. This is something that most MGOs struggle with every day. There are two types of stories a MGO needs to collect: Needs stories. The most effective way to convey the...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
