by Richard Perry and Jeff Schreifels | Aug 21, 2017 | Joy, Story | Fundraising, Passions and Interests, Storytelling
Storytelling. It’s now part of our fundraising lexicon. There is a major annual conference on storytelling in fundraising; this year it’s in San Diego. As a major gift fundraiser, you are expected to tell your organization’s story and to know your donor’s story. All...
by Richard Perry and Jeff Schreifels | May 19, 2017 | Infrastructure, Major Donors, Seth Godin, Systems | Impact, Storytelling
#5 in a series: Donors As Mission Viewing your donors as part of your mission is a radical departure from how your non-profit is acting today. All you have to do is look at your overall budget and figure out how much you are actually spending on your donors compared...
by Richard Perry and Jeff Schreifels | Jan 20, 2017 | Philanthropy, Reporting Back, Technology | Communication, Donor-Centered, Impact, Relationships, Storytelling
A Three-Part Series on Thanking, Reporting Back and Serving Your Major Donors That Will Break Through Their Noise and Bring Them Joy #2 — Reporting Back George, the CEO of a 5-million-dollar non-profit, was having breakfast at a diner when he noticed one of his donors...
by Richard Perry and Jeff Schreifels | Sep 30, 2016 | Awareness, Meetings, Program Information, Public Relations | Donor Visits, Moves Management, Programs, Storytelling, Uncategorized
“I had no idea you did that!” the donor said. And that, my friend, is where it all starts to go bad or good, depending on how the MGO handles it. Picture this… You have qualified the donor for your caseload. You have even uncovered her passions and interests. But when...
by Richard Perry and Jeff Schreifels | Apr 18, 2016 | emotion, Need, Storytelling | Donor-Centered, Relationships, Storytelling, Strategic Plans, Uncategorized
When was the last time you were with one of your donors and he became emotional about the work of your organization? At Veritus Group, we are all about creating structure to ensure the success of our clients’ major gift programs. We manage and help MGOs to make sure...
by Richard Perry and Jeff Schreifels | Dec 11, 2015 | Care, Compassion, Mentoring, Service | Philanthropy, Relationships, Storytelling, Uncategorized
Recently I attended a memorial service with a colleague of mine. Tragically, her brother Chris was killed in a bicycle accident. He was in his early 40’s – it was incredibly sad. Chris was a “single-gear” bicycle racer. I found out that this means you are part of a...