by Jeff Schreifels | Nov 1, 2023 | Events, Fundraising, Fundraising Events, Philanthropy, Return on Investment, Strategy | Events, Fundraising, Non-Profits, Philanthropy, Return on Investment, Strategic Plans
For a long time, hosting donor events and fancy galas was the be-all and end-all of fundraising. But in our post-pandemic world, it’s hard to argue that they serve anything more than a publicity function. Even before the pandemic showed how unreliable events are as a...
by Richard Perry and Jeff Schreifels | May 8, 2023 | Donor Relations, Fundraising, Revenue, ROI | Fundraising, Relationships, Return on Investment
Ever since the Fundraising Effectiveness Project results came out showing that major gift revenue was down for the first time in over a decade, we’ve been getting inquires and I’ve been hearing commentary from non-profit leaders about what to do. And, of course, as...
by Richard Perry and Jeff Schreifels | Feb 21, 2022 | fundraising strategy, Long-term planning, Planned Gifts | Management, Planned giving, Return on Investment
It’s hard to plan for something that won’t pay off or show itself until years from now. I know. But we all know that planned giving is one those fundraising strategies that delivers very high revenue at a relatively low cost. So why don’t more organizations get going...
by Richard Perry and Jeff Schreifels | Dec 1, 2021 | Analysis, estate planning, Patience | Economics, Planned giving, Return on Investment
Getting buy-in for planned giving requires you to help the decision makers at your non-profit to understand the economics of planned giving. Because when they don’t understand the economics, they can’t see the millions of dollars they are losing. To us at Veritus,...
by Jeff Schreifels | Sep 2, 2024 | Culture Change, Culture of Philanthropy, Non-Profit Leadership, Organization Culture | Communication, Culture of Philanthropy, Reporting Back, Return on Investment, Storytelling, Teamwork
Almost every good business book over the last two decades has at least one chapter devoted to company culture. And building a company culture generally includes getting staff buy-in for the overall vision of the company. Makes complete sense, right? Everyone needs to...
by Jeff Schreifels | Dec 27, 2023 | Finances, Fundraising ratios, Investment, Net Revenue, Non-profit Management, Overhead, Return on Investment | Finance, Management, Overhead, Pipeline Development, Return on Investment
There are far too many non-profit leaders who are obsessed with having a high return on investment (ROI) – so they don’t take any risks, don’t support their staff, fail to properly invest in their major gift pipeline and ultimately don’t grow as an organization....