Focus on Millennials at Your Peril!
Watch out, the Millennials are coming. The latest census says there are 83.1 million of them in the United States and many more worldwide. There is a lot of chatter about this group of people. Some call them “the Me Generation,” filled with self-orientation and...
A Perfect Example of a Stewardship Video
Jeff and I talk quite a bit about using video to let your caseload donors know that their giving to your organization is making a difference. We came across a video that is a perfect example, from the Orange County Rescue Mission in Southern California. It tells the...
How to Get Program Impact Information for Your Donor
“So, tell me what you did with my money,” the donor said. And the silence and lack of response drove her away. Jeff and I hear stories like this every week. Every week! Sadly, this is one of the major causes of donor attrition – the donor gave a gift but did not...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
