Not Asking = Less Love
There is a school of thought in some major gift fundraising circles that if you do a really good job of telling your donors you love them by sending them thank-you cards, updates about your programs and small gifts every once in a while, the donors will just give out...
Does Reporting Back Really Make a Difference?
One tiny report makes a tremendous amount of difference, because it closes the giving loop. Just last week I heard about some MGOs who closed the reporting-back loop successfully, but another didn’t. The contrast is stunning. Those that closed the loop told their...
The Consequences of Not Reporting Back
One tiny report makes a tremendous amount of difference, because it closes the giving loop. Just last week I heard about some MGOs who closed the reporting-back loop successfully, but another didn’t. The contrast is stunning. Those that closed the loop told their...
A Perfect Example of Proof of Performance
The major reason non-profits lose economic value from donors, at a rate of 40-60% a year, is because the donor is not told that her giving is making any difference. This one fact is largely ignored by many non-profits, which is why they continue to struggle...
14 Ways to Tell Your Donor She Made a Difference
“How do I tell my donor she made a difference?” the MGO asked. “I mean, there are only so many ways to do that.” Good question. Jeff and I routinely tell MGOs that there is no limit to how many times they should tell a donor he is making a difference. You could do it...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
