Don’t Pursue Your Donors… Be Consistent
I think I’m changing my language about a major gift officer’s approach with a donor who is difficult to engage. For years, both Richard and I have said you should be patient, yet persistent with a donor. Eventually, you will come together. That word persistent always...
Evaluating Giving Potential without Wealth Data Info
“What’s the most effective and efficient way to evaluate our donor database for giving potential if we don’t have wealth screening software?” That was the question posed to Jeff and me recently when we did a live Q & A with blog readers and Major Gift...
Starting a Major Gift Program
“When starting a major gifts program, what are the three key things to focus on?” That’s a question Jeff and I received recently. Here’s what we think: The right donors – You can’t go anywhere in major gifts without a donor. And you won’t make it far if it isn’t the...
Persuading a Donor to Call Back
Qualifying a donor for your caseload is not easy. That’s why I was intrigued how Linda Bak of the SPCA/Tampa Bay did it. She did not have emails or phone numbers for six donors, so she sent this letter to each of them. Three responded! That’s pretty good. Take a read:...
The PS Really Works
Several months ago, I wrote post entitled “How a Simple P.S. Engages Donors.” One of our clients has a MGO who tried it. Here is what she sent, followed by the actual donor response. Actual Outgoing Email to Donor Hello (Donor Name), Thank you very much for your...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
