Two Words I Hate
There are two words in fundraising that cause my stomach to tighten every time I hear them: prospect and annual (as in annual fund). These two words live together in the minds, discourse, and language of thousands of fundraisers. I don’t know how their use got...
How to Tell If Your Major Gift Program is Transactional
Our choice of words often carries more meaning than we might intend. You’ve had the experience, I am sure, of saying something that was meant to be more indirect than you really meant it to be, and the other person calls you out with: “Well, what are you really trying...
Qualifying Donors for Major Gift Caseloads
A free White Paper from Veritus Group Completely updated in 2016 with sample documents! “Many donors won’t even return my call, and I am so frustrated!” said the MGO. When we checked to see why, it was not surprising to find that a majority of the donors on this...
How to Qualify Donors: An Introduction
“The donor won’t even return my call, and I am so frustrated!” said the MGO. When we checked to see why, it was not surprising to find that a majority of the donors on this MGO’s caseload did not want to connect. Why? Because the donors on this caseload (like...
Stop Prospecting!
Last week a MGO came up to me and said, “I am really frustrated that there’s no training on where to get major donors. I was at a conference on fundraising and asked several speakers this same question, and they didn’t have an answer. How do I find them?” Jeff and I...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
