Stop Discounting Your Donors
Unless you’re a non-profit that has no donors at all, you do not need to find new donors for your major gift program. Yet it absolutely amazes Richard and me how many non-profit leaders and managers feel they must go out and find new donors so they can fund their...
You Don’t Need New Donors
Unless you’re a non-profit that has no donors at all, you do not need to find new donors for your major gift program. Yet it absolutely amazes Richard and me how many non-profit leaders and managers feel they must go out and find new donors so they can fund their...
How to Make an Impact After an Event
NOTE: This post is specifically directed to Directors of Development who manage major gifts, events and prospects, and to MGOs who have donors that attend events. At Veritus Group we don’t advocate cultivating major donors with events and asking MGOs to work at...
The Fascination with New Money
I just heard another tragic story of a MGO who has been beaten up by her boss with a demand for new money in her very first year of employment. It makes me angry and sad. Angry, because this boss does not understand how major gifts works and, because of his ignorance,...
Stop Prospecting!
Last week a MGO came up to me and said, “I am really frustrated that there’s no training on where to get major donors. I was at a conference on fundraising and asked several speakers this same question, and they didn’t have an answer. How do I find them?” Jeff and I...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
