Provide Options in Your Ask
Here is how one major gift officer turned a donor’s gift of $2,600 last year into a gift of $56,500 this year. It all started at a Veritus Group retreat last fall, when one of our client managers shared how one organization she works with listed donor projects...
Why You Need Different “Prices” For Donor Asks
Last week, we were asked why we at Veritus (known as “relationship-oriented” people) used the word “prices” in our discussion of creating donor offers at different dollar amount levels. The question appropriately suggested that the word “price” belongs over there in...
Start With the Problem
“Last year more than a million quarter-inch drills were sold – not because buyers wanted quarter-inch drills, but because they wanted quarter-inch holes.” This oft-quoted concept by Theodore Levitt sums up exactly what your focus should be as a major gift fundraiser....TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
