How to Tell If Your Major Gift Program is Transactional

How to Tell If Your Major Gift Program is Transactional

Our choice of words often carries more meaning than we might intend. You’ve had the experience, I am sure, of saying something that was meant to be more indirect than you really meant it to be, and the other person calls you out with: “Well, what are you really trying...
Don’t Write Off Older People

Don’t Write Off Older People

It happens to Jeff and me at least once a month. We are in a meeting talking about major gifts, donors and building caseloads, and someone in the room will ask: “What do you suggest we do about those young people? Shouldn’t we be talking to them and having them on...