Major Gifts Is Not Just Strategy and Structure
There are plenty of books, blogs, webinars, and training to tell you HOW to do major gifts, including all the content we publish. And if you absorb and retain all of it – from every source, and apply even the tiniest points – you may still fail at DOING major gifts in...
The Dilemma of Restricted Funds
“Look,” the CEO said. “I really don’t care that donors are more apt to give to a specific thing they’re interested in. What we need are unrestricted funds. So focus on that.” We’ve heard this statement hundreds (if not thousands) of times over the years. It reflects a...
You Get to Change a Life
The beauty of major gift fundraising is that you get to know donors in an intimate way. You’re in an enviable position among your other fundraising peers. Your direct-response colleagues are working with a mass audience and trying their hardest to segment the file to...
You Can Change a Donor’s Life
Did you know there are Major Gift Officers who have never sat down with a donor, looked them in the eye and asked them for a significant gift? Are you one of them? Over the years, Richard, our team and I have met many MGOs who have never asked a donor for a gift....
What Do Your Donors Get Emotional About?
As of today, over $700 million dollars has been raised to rebuild the Notre Dame Cathedral that burned earlier this week. It was within hours of hearing that this historic landmark was in flames that major donors started to commit vast sums of money to rebuild what...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
