How to I.D. Donor Passions and Interests
Third in a Series: How to Identify Donor Passions and Interests Identifying passions and interests is the easiest thing to do in major gift fundraising – and the hardest. It all depends on the donor. Some donors know the answer to your why question – “Why are you...
The Driver Behind a Donor’s Passion or Interest
Second in a Series: How to Identify Donor Passions and Interests It’s always good to ask the “why” question in a donor relationship. “Why are you interested in that?” Or, “what caused your interest in that?” The reason this is so important is that you want to identify...
Why are Donor Passions and Interests So Important?
First in a Series: How to Identify Donor Passions and Interests We’ve been getting a lot of questions about the role of passions and interests in major and planned gift fundraising and how to identify and use them. So in the next four blog posts, I’m going to cover:...
Four Common Wealth Screening Challenges
“All that wealth screening software is a waste of time. It’s just not helpful.” This is what Jeff and I hear all the time. That’s why I found this article by Patrick Bryden helpful. Patrick is the Marketing Manager at iWave. Take a look at the article for all the...
Instant Message Motivates $200,000 Gift
We’ve said all along that the most important relational thing you can do with your donor is to have a meaningful connection via the communication type preferred by the donor. Just last week, a client of ours shared a story that makes this point. His donor likes to...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
