Donor Fatigue Is a Myth
It’s amazing to Richard and me the wild stories non-profit leaders and fundraisers make up in their heads about why donors aren’t giving. It’s like you’re trying to develop excuses not to go out and fundraise… and you’re a fundraiser! I’ve been in fundraising over 30...
Donors Will Change Their Minds
You know how Richard and I are always reminding you to make sure you really know your donors. We want to make sure you know how they like to be communicated with, what their passions and interests are and why they have them and that you use all of that information to...
Here’s a Story About Why You Need to Know Your Donor’s Passions and Interests
We all create stories about who we think people are, based on either a snap judgment or seeing from afar their history of behavior. Sometimes that can be helpful to us. Other times, it’s quite hurtful. I think we do this quite a bit as fundraisers. You have a donor in...
Donors Don’t Love Your Organization
We all create stories about who we think people are, based on either a snap judgment or seeing from afar their history of behavior. Sometimes that can be helpful to us, and other times it’s quite hurtful. I think as fundraisers we do this quite a bit. You have a donor...
The Ask is NOT the Same as the Annual Letter
You probably know by now that Jeff and I are unreservedly against using anything in fundraising that has the word or the concept of “annual” in it. A letter, a campaign, a mention, even a thought. As we’ve said many times before, the word “annual” shouldn’t be in the...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
