The Art of Being Curious
One of the most important abilities of a MGO is being curious – to ask those questions (and keep asking them) that get to the deeper set of answers that will reveal the key drivers of the caseload donor. Author Dave Coffaro brilliantly writes in SmartBrief about the...
What Drives Your Major Gifts: Growth or Caring?
There’s something about wanting to grow the revenue of a non-profit or a caseload of donors. It gets us thinking about the money. And that’s not good. Thinking about the money always gets you on the wrong path, away from true value. That’s why a primary driver of...
Knowing Your Donor’s Passions and Interests
Fourth in a Four-Part Series: How to Create Value for Your Donors One of the things that makes me incredibly sad when I review an organization’s major donor data is when I see donor after donor giving the same amount year after year after year. Sad? “But Jeff, at...
Knowing What to Talk About
“I don’t know what to talk about.” That statement sums up the dilemma faced by many MGOs who, on a daily basis, get stuck with not knowing what to talk about with their caseload donor. It’s a common problem with a remarkably simple solution. If you’re thinking about...
You Don’t Need New Donors
Unless you’re a non-profit that has no donors at all, you do not need to find new donors for your major gift program. Yet it absolutely amazes Richard and me how many non-profit leaders and managers feel they must go out and find new donors so they can fund their...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
