Events Are Not Major Gifts
An event is not major gift fundraising, nor does it really have anything to do with philanthropy. Hosting events is a public relations opportunity for non-profits. It’s a way to get their name out and potentially engage new people in your mission. And in rare...
A Gala is Not Philanthropy
A gala is not major gift fundraising, nor does it really have anything to do with philanthropy. A gala is a way that non-profits bring in cash. And in rare cases, it provides enough net revenue to justify having one. A gala is almost 100% transactional in nature. In...
A Day in the Life of a Great MGO
Over the years we have worked with hundreds of major gift officers. Some are good, some are not so good, and some are extraordinary. We’re working with a number of extraordinary ones right now. The other day, I asked one of these great MGOs to tell me what a typical...
Be Kind
I have to admit to you – when I’m stressed out, I’m not very nice. I’m too short in my responses to others, I don’t listen well, and I don’t acknowledge others’ good work. In fact, even when I’m not stressed out I’m probably not that good in thanking people for their...
Events and Major Gift Fundraising
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Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
