How to Welcome Major Donors
For many years I worked at a direct-response fundraising agency. I learned a ton of stuff back then that has greatly helped me with major gift fundraising. It’s amazing how the discipline of direct-response fundraising has inspired our thinking and strategies for...
How to Create a Dynamic Strategy for Every Single Donor: A Step-by-Step Process
The look on her face said it all. “You want me to create a strategy for every single one of the donors on my caseload? Are you kidding me?” This is usually the reaction our team at Veritus Group gets when we tell MGOs that this will be one of the first things they...
Consensus: #6 of Six Principles of Influence for Fundraising
Peer pressure, group think, what others think – all situations where “what others are doing or saying” are powerful motivators in all areas of life. I’ve always struggled to say what I really think, or to be who I really am. Why? Because it matters to me what people...
Authority: #5 of Six Principles of Influence for Fundraising
There’s no doubt that authority figures carry a lot of weight in our lives. Just put any kind of “uniform” on a person, and suddenly they become bigger than life. That goes for an Army officer or a pilot, a doctor or a nurse, even a priest or a nun. Toss the “uniform”...
Scarcity: #4 of Six Principles of Influence for Fundraising
I grew up overseas in a country where scarcity was the norm for many people. The effects of that on my psyche are still with me today. When anything becomes scarce, I start to panic. My wife routinely smiles knowingly when I buy extra supplies of everything from paper...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
