Unclog Your Major Gift Program — Invest in Mid-Level Donors
More and more we are seeing donor files that have a great number of lower-dollar donors and quite a few mid-level donors (depending on the size of your organization, between $250-$9,999), but very few major gift donors. It’s almost like once a donor gets in that...How to Grow Your Major Gift Program Without Hunting for New Donors
Almost every day I run into development directors and MGOs who are lamenting the fact that they don’t have enough major gift donors. So, they start coming up with elaborate schemes to attract new ones. They throw parties, strong-arm board members, try to poach...What to do with “Tweeners”—The Overarching Principles
Okay, so a quick review. “Tweeners” are those donors who give more than the average direct-response donor yet not quite enough to consider them a major donor. Currently, they’re in your direct-response or annual fund (you know I hate that term) program and their...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
