by Richard Perry and Jeff Schreifels | Sep 23, 2015 | Annual Fund, Long-term Value | Direct Response, Leadership, Major Gifts, Mid-level donors, Uncategorized
When I visit with non-profits and I sit down with the major gift team, I rarely (if ever) hear about or see anyone from the direct-response (annual fund) team. And when I used to work for a direct-response fundraising agency several years ago and we had client...
by Richard Perry and Jeff Schreifels | Aug 3, 2015 | Cultivation, Mid-level fundraising, Mid-level Gift Officer | Donor Retention, Fundraising, Mid-level donors, Uncategorized
In my last post, I hope I convinced you WHY you should consider starting a mid-level donor program. Currently, nonprofit donor-base pipelines are clogged up with donors who are giving significantly; they are on their way to becoming major donors, but nonprofits are...
by Richard Perry and Jeff Schreifels | Jul 31, 2015 | Donor Pipeline, Long-term Value, Mid-level fundraising | Major Gifts, Mid-level donors, Stewardship, Uncategorized
We at Veritus Group are passionate about major gifts (you may have guessed that from the majority of our blog posts). About a year and a half ago, we branched out to start developing strategies to help nonprofits with their mid-level donors. Now we want to give away...
by Richard Perry and Jeff Schreifels | Apr 27, 2015 | Investment, major gifts, Mid-level | Development Directors, Fundraising, Leadership, Mid-level donors, Uncategorized
Today, I’m talking specifically to three audiences: Executive Directors, Development Directors and Major Gift Officers. Now more than ever, nonprofits are struggling not only with investing properly in their development programs, but also with where to actually spend...
by Richard Perry and Jeff Schreifels | Dec 15, 2014 | Fundraising, Mid-Level Officer, Mid-Level Programs | Direct Response, Major Gifts, Mid-level donors, Uncategorized
When Richard started Veritus Group, and I later joined him, we started out working with clients on creating, building and managing only major gift programs. But after several years, we began noticing that our clients still had a problem with their donor file that was...
by Richard Perry and Jeff Schreifels | Oct 31, 2014 | Donor Attrition, Donor Retention, Hiring MGOs | Major Gifts, Mid-level donors, Moves Management, Stewardship, Uncategorized
Good donors are running out the door at an alarming rate. Our team just finished analyzing the active major donor file of a large charity in the Midwest, and I was not surprised to find that situation once again. They are leaving the organization not because something...