We Are All Connected
For the majority of my fundraising career I worked to help non-profits raise money through direct-response marketing. I loved it. I loved the discipline and the creativity about it. Mainly, I loved realizing the almost instantaneous results. That is the beauty of...
What Do Your Donors Experience? Part 2
In my last post, I talked about what it meant to have a strong brand for a non-profit. It’s giving your donors a great experience. Not just when they become a new donor to your organization, but all through their relationship with you, to become major donors and...
What Do Your Donors Experience? Part 1
I was recently at a conference where my colleague, Jeff Nickel from TrueSense Marketing, was giving a presentation on what it means to have a strong donor brand and how that eventually leads to major and planned gifts. He started the presentation by asking “what is a...The Beauty of the Local Butcher
A friend of mine recently gave me brilliant article from the Wall Street Journal by their UK editor, Matthew Gwyther, entitled “Big Data, Blunt Instrument.” Gwyther talks about how “big data is the thing of the moment” and that companies (and non-profits) are using it...
Cultivating Mid-Level Donors for Maximum Results
Another article from Veritus Group to help you succeed at major gift fundraising. What you will learn in this White Paper: What is blocking the pipeline for smaller donors to become major donors; How relationships play out across the donor pyramid; Why an investment...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
