How a Mid-Level Program Can Save Major Gifts
If you’re looking to grow your major gifts program, you need to establish a strong pipeline of donors that spans from new donor acquisition through major and planned gifts. But oftentimes, there’s not a smooth flow of donors from one level of giving to the...
Why Is There a Clog in Your Donor Pipeline?
Every non-profit I know wants more major donors. However, instead of looking in their own donor database, they’re asking their front-line fundraisers to go out and find new major donors. Richard and I cannot stress enough what a total disaster this will be for you....
Medium to Large Organizations: Where Do You Find Major Donors? Part 2 of 2
In my last post, I set the context for all organizations who want MORE major donors. As I said, almost every non-profit Richard and I talk to wants to increase the size of their major gift program. Who doesn’t, right? But unfortunately, most folks in non-profit...
What If I’m Trying to Upgrade a Mid-Level Donor and No One Has Ever Talked to Them?
Second in a Six-Part Series: What Should I Do If…? Questions on mid-level donors come to us quite a bit. Fortunately, many non-profits are starting to “wake up” when it comes to mid-level donors. But they’re not exactly sure what they should be doing. If you have a...
Creating a Mid-Level Program Forces You to Become Donor-Centered
If you’re worried that your development team is more concerned with the revenue of their own department versus what is best for the donor, one way to turn that around is to create a mid-level donor program. Here’s what’s happening today in many non-profit fundraising...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
