How Mid-Level Can Partner with Direct Response

How Mid-Level Can Partner with Direct Response

by | Jan 30, 2023 | , , , , , | Direct Response, Mid-level donors, Touch Points

Now is the time to start building your annual mid-level communication plan. Does that thought overwhelm you? Is it stressful to think about how you’re going to get all the content created for the year’s plan? If you’re nodding your head yes, you’re not alone. As...
5 Reasons Why We Love Mid-Level, And You Should Too! [Podcast Episode]

5 Reasons Why We Love Mid-Level, And You Should Too! [Podcast Episode]

by | Nov 9, 2022 | , , , , | Mid-level donors, Passions and Interests, Pipeline Development

What’s so great about mid-level? We’re so glad you asked! More and more organizations are discovering that mid-level is the key to retaining donors and donor value. When you have a mid-level program that’s focused on building relationships with donors and discovering...
Stop Looking for More Major Donors! They’re Already in Your Donor Pipeline.

Stop Looking for More Major Donors! They’re Already in Your Donor Pipeline.

by | Oct 14, 2022 | , , | Major Gifts, Mid-level donors, Moves Management, Pipeline Development

In my last blog post, I talked about the fact that today there is no excuse not to have a mid-level program. The results over the last several years have justified hiring a mid-level officer, putting together a caseload of 500-700 donors, and creating a 12-month...
In 2022, There’s No Excuse NOT to Have a Mid-Level Program

In 2022, There’s No Excuse NOT to Have a Mid-Level Program

by | Oct 12, 2022 | , , , | Mid-level donors, Moves Management, Pipeline Development, Strategic Plans

When did mid-level programs become an essential part of fundraising strategy? I remember it well. I was sitting in a conference room 10 years ago and a client of ours who we were working with on their major gift program asked a great question: “You know, the major...
Moving Out of a Membership-Only Mindset [Podcast Episode]

Moving Out of a Membership-Only Mindset [Podcast Episode]

by | Aug 17, 2022 | , , , | Major Gifts, Management, Mid-level donors, Strategic Plans

Many non-profits have a membership model as a key part of their fundraising strategy. And while membership donors can be some of the most loyal and consistent in their giving, a membership model can also be limiting. Donors are going to give what you ask for. If you...
Keep, Lift, Move: The Three Objectives of a Successful Mid-Level Program [Podcast Episode]

Keep, Lift, Move: The Three Objectives of a Successful Mid-Level Program [Podcast Episode]

by | Aug 8, 2022 | , , , , , | Caseloads, Mid-level donors, Pipeline Development

More and more non-profits are discovering that a mid-level program is the key to a healthy donor pipeline. If you’re wondering where to find more major donors, the answer is almost always: look to your mid-level donors. But how do you know if your mid-level program is...