What Journalism Can Teach Us About Fundraising
One of the best things we can do for ourselves is look at how someone else is doing their work and explore how to apply it to what we do in fundraising. Take asking questions, for example. Most fundraisers consider themselves able to have a congenial conversation with...
Have You Identified YOUR Passions and Interests?
We talk a great deal about the incredible value and importance of learning your donors’ passions and interests, and then connecting that with the work of your mission in meaningful ways. In doing so, you move from a transactional giving mindset, where your focus is on...
The Elements of a Good Touch Point
You’re creating a plan for the qualified donor on your caseload. You need some good touch points – effective and compelling – touch points that will make the donor feel known and appreciated. But what should they be? How do you know that the touch point you are...
Are You Making Up Stories About How Your Donor Doesn’t Want to Hear from You?
I’m going to go out on a limb and say that most frontline fundraisers don’t know their donor’s communication preferences, and they don’t like reaching out to donors personally. I know, I know… you probably think I’m losing it, but from all the years of working with...
In Fundraising, Vulnerability Is Your Greatest Strength
We all have a desire to connect with others. Yet, we’re afraid to. As small children, we felt free to be our true selves. Then, something happened. Bullying, shaming, abandonment, or tragedy happens, and we learn to protect ourselves by not letting others see...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
