Pay Attention to What Donors DO – Not What They Say
I love this post from Seth Godin, as it not only captures my experience with opinions, but it is also an important point for you to consider in major gifts: It doesn’t matter what people say. Watch what they do. The story is told of a focus group for a new $100...How to Create a Dynamic Strategy for Every Single Donor
The look on her face said it all. “You want me to create a strategy for every single one of the donors on my caseload? Are you kidding me?” This is usually the reaction our team at Veritus Group gets, when we tell MGOs that this will be one of the first things they...Time to Plan: #1 – Year End Strategy
This is the first of a three-part series. We’re into December already, and there are plenty of distractions pulling you away from your caseload. The event folks are trying to get you to help with the holiday gala. Who is going to get those reminders out? How about the...Small Organizations: Where Do You Find Major Donors? Part 1 of 2
Everywhere we go, Richard and I are asked, “Where can I find major donors to support our organization? My answer is to stare at the part of their face just above the upper lip… otherwise known as “right under your nose.” Okay, maybe that’s not such a funny joke to...Develop Offers that Donors Want: #4 of the 7 Keys to a Successful Major Gift Program
In this series of seven posts, you will learn the indispensable categories of work that we at Veritus believe are required for any major gift program to be successful. (You can read all of these together in our free White Paper.) In my last entry, I talked about...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
