by Richard Perry and Jeff Schreifels | Mar 3, 2017 | Keys to Success, Personal Development, Skills | Major Gift Officers, Marketing Plans
Major gifts work is often compared to selling. Selling is the exchange of money for property, goods or services, while major gift programs facilitate the exchange of money for the fulfillment of a donor’s interests and...
by Richard Perry and Jeff Schreifels | Jan 18, 2017 | Authenticity, Gratefulness, Joy, Thanking | Communication, Marketing Plans, Moves Management, Relationships, Uncategorized
A Three-Part Series on Thanking, Reporting Back and Serving Your Major Donors that Will Break Through Their Noise and Bring Them Joy #1 — Thanking Donors Does it ever feel like you are constantly being bombarded with noise? Information, news, Twitter, Facebook,...
by Richard Perry and Jeff Schreifels | Sep 19, 2016 | Focus, Goals, Road-map | Goal-setting, Major Gift Officers, Marketing Plans, Strategic Plans, Uncategorized
Almost every morning I drag myself out of bed and drive to my local YMCA to do lap swimming. I like this Y because it’s in a working class neighborhood, and when the doors open at 6am I’m the youngest one standing in line waiting to get in. Not a lot of hard bodies...
by Richard Perry and Jeff Schreifels | Jun 1, 2016 | appointments, Influence, Strategy | Donor Visits, Fundraising, Marketing Plans, Moves Management, Relationships, Uncategorized
I had given a decent gift to the organization – not a large one, but enough to qualify for major gift status. And I was immediately assigned to a major gift officer. Because I was an involved supporter of this organization, I was in their offices in Washington, D.C....
by Richard Perry and Jeff Schreifels | Mar 9, 2016 | Donor File, Donor Information, Wealth Overlays | Fundraising, Major Gifts, Marketing Plans, Prospecting, Uncategorized
Last week a MGO came up to me and said, “I am really frustrated that there’s no training on where to get major donors. I was at a conference on fundraising and asked several speakers this same question, and they didn’t have an answer. How do I find them?” Jeff and I...
by Richard Perry and Jeff Schreifels | Feb 12, 2016 | donor needs, donor plans, interests, passions | Donor-Centered, Major Gift Officers, Marketing Plans, Moves Management, Passions and Interests, Uncategorized
Define moves management. One person said: “Moves management is a system of policies, procedures and practices that directs the actions a nonprofit takes to bring in donors, forge relationships and generate major gifts.” Another said: “moves management is the process...