What’s Wrong with Those Special Days
“Don’t forget that this coming Friday is X Day!” Just substitute the generic day where I have the X. Cancer Day. Humane Treatment of Animals Day. Etc. That’s the email I received one morning last week. The author and/or strategist behind the email copy must have...
Do I Have the Right Offers? Must-Answer Question #3
Third in a Series: 6 Questions Your Major Gift Plan Must Answer You’ve decided to start a company. But you can’t figure out the product or service side of things. Would you still go ahead and start it? No, you wouldn’t. No product – no sales – no company. Simple. It’s...
The Problem with Giving Societies and Membership Programs
Giving societies and membership programs suppress giving from major donors. Here’s how it works. You create a giving society or membership program. The “entrance fee” is a number like $5,000 or $10,000 (or even higher). You put a great name on it and list the benefits...
Here’s What to Do in December
It’s early November already! Hard to believe, isn’t it? I know you are in the thick of it, which is why now is the time to make sure you have your December strategy ready to go. All across the country, Veritus client managers are preparing their major gift fundraisers...
The Problem with Giving Societies and Membership Programs
Giving societies and membership programs suppress giving from major donors. Here’s how it works. You create a giving society or membership program. The “entrance fee” is a number like $5,000 or $10,000 (or even higher). You put a great name on it and list the benefits...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
