Four Ways to Use Video Touch Points With Your Major Donors
Video is, without a doubt, the way of the future. And, with video taking such a prominent role during the COVID-19 pandemic, donors are now expecting it and are more open to connecting in this way. Over the last few years, we’ve heard some incredible stories about how...
Five Things You Must Do in Caseload Management at the Beginning of This Year
Don’t let one more minute of this new year go by before you cross off the following five things in your major gifts caseload management: Review your caseload and make donor additions and deletions. Look at each donor on your caseload and review how they did in 2021....
The Marketing Communications Dilemma
Every non-profit, no matter its size, either has a marketing and communications department (MarCom) or a marketing-communications function. And it’s built on the idea that something more is needed to communicate with the public than what comes out of the fundraising...
Get Ready Now for Year End – Everyone Else Is
It’s always good to watch what retailers are doing when you’re making your own plans for caseload management and communication. That’s why this information caught my attention when Lisa Robertson (our Client Experience Leader) sent this to me. It’s an article entitled...
Make Sure You Have the Facts!
7 Keys to a Successful Major Gift Program – Key #2: Make Sure You Have the Facts! In this seven-part series, we’re talking about what makes for the ideal major gift program. So far, we’ve established that it’s important to have the proper context for major gift...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
