by Richard Perry and Jeff Schreifels | Jun 27, 2018 | Evaluation, Measuring, Performance | Evaluation, Management, Metrics
If there is one thing Jeff and I just love, it’s knowing how major gifts programs work. This probably comes out of our background in direct marketing where we measured everything. There is a cost revenue metric attached to most every direct marketing activity, and we...
by Richard Perry and Jeff Schreifels | Jun 20, 2018 | Truth, Vulnerability | Leadership, Management
Second in a Four-Part series Have you ever spent time with someone and afterward you thought, “Wow, that person has a great presence about them, they are just so real and authentic!” It’s hard for me to put it into words, but when you run into someone like that, you...
by Richard Perry and Jeff Schreifels | Jun 8, 2018 | Communications, Cooperation | Management, Structure, Teamwork
You can have the talent. You can have the donors. You can have a great cause and even a great structure and process. But if don’t have the goodwill, cooperation and support of all the others in your organization, your major gift fundraising efforts will fail. This is...
by Richard Perry and Jeff Schreifels | Jun 1, 2018 | Communications, Marketing | Management, Non-Profits, Structure
One of the main problems that major gifts programs face is a poorly thought-out organizational structure. This is caused by an authority figure not thinking clearly about the purpose of the various fundraising, marketing and communications functions. Here’s what I...
by Richard Perry and Jeff Schreifels | May 30, 2018 | nonprofits, Organizations | Management, Structure
Today I’m beginning a five-part series on major gift organizational structure where we will explore: What’s wrong with most organizational structures Putting major gifts into the right organizational context The nature of the major gift pipeline The four main things...
by Richard Perry and Jeff Schreifels | May 28, 2018 | Communication, Goals, Meetings | Accountability, Leadership, Management
A couple of weeks ago Richard wrote a great three-part series on Myths about Major Gifts. If you haven’t read it, click here and do so. I loved it. So I’ve been thinking about it, and there is one more myth about major gifts and fundraising that you and your fellow...