Don’t Be Obsessed with ROI
There are far too many non-profit leaders who are obsessed with having a high return on investment (ROI) – so they don’t take any risks, don’t support their staff, fail to properly invest in their major gift pipeline and ultimately don’t grow as an organization....
What to Do When a Front-Line Fundraiser Underperforms
The Major Gift Officer (MGO) has qualified the donors and the caseload is set. Goals have been agreed on for each donor. The MGO has identified the passions, interests, and communication preferences of each qualified donor, and things are going well. Then the monthly...
If You Feel Powerless, How Do You Advocate for Change to Happen?
“I believe in The Veritus Way of doing major gifts. But my development director doesn’t get it, and I have no power to make change.” “I wish we could be more donor-centered at our organization, but I’m just a Mid-Level Officer, and I have no say in anything.” “Guys, I...
The Marketing Communications Dilemma
Every non-profit, no matter its size, either has a marketing and communications department (MarCom) or a marketing-communications function. And it’s built on the idea that something more is needed to communicate with the public than what comes out of the fundraising...
You Don’t Have to be in the Office
“What do you mean, let them work from home indefinitely??” the manager practically yelled. This was in response to my suggestion that a MGO or PGO doesn’t have to come into the office. In fact, they don’t need a permanent office at all, just a multi-use workplace for...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
