Question of the Month: What do major donors need to know in order to make a big gift?
Among your major donors, there are maybe 2 or 3 individuals who have both the capacity and the inclination to give a transformational gift to your organization. But before they do that, they want to feel confident in the following: They need to know that they can...
Question of the Month: 3 Things You Cannot Sacrifice as an MGO
It’s common for major gift officers to be overcommitted. Partly because the role attracts the kind of people who are always volunteering for more – always saying “yes” when people ask them for help. Those MGOs are some of the hardest-working folks I know. But when...
If You Distract Your MGO, You’ll Lose Money
I recently wrote a post on LinkedIn that said: “Events are NOT Major Gifts.” It probably was the single most commented on and liked post I’ve ever made on social media. I didn’t put that post up though to get “likes” and comments. I put it up because for the almost 20...
Don’t Be White Noise to Your Donor: 4 Ways to Stand Out
You know those sound machines that create white noise and block out all the other sounds around them? That’s what’s happening to your donors right now because everyone is following the same donor communication strategy. Let’s be real, your donors are getting a lot of...
Stop Looking for More Major Donors! They’re Already in Your Donor Pipeline.
In my last blog post, I talked about the fact that today there is no excuse not to have a mid-level program. The results over the last several years have justified hiring a mid-level officer, putting together a caseload of 500-700 donors, and creating a 12-month...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
