Don’t Stop Sending Direct Response Appeals to Your Major Donors
A question that Richard and I often get from development directors and MGOs is whether or not caseload donors should get regular direct response appeals (mail and email) just like the rest of the donor file. Our answer is always: Absolutely. Don’t stop sending...
Don’t Neglect Your Major Donors Who are Mid-Pledge
We’ve always felt that a donor who makes a pledge over multiple years is both a blessing and a curse for a major gift officer. It’s a blessing because you have “locked in” a certain gift amount over a period of years. But we’ve also seen it as a curse because it’s now...
Mid-Year Check Up #4: The Two Donors Who Can Give Big!
Part 4 of a 5-part series: The Mid-Year Major Gift Check Up List There are two donors in your current caseload who can give your organization a six or seven figure gift! “What?! In my caseload?” Yep. How do I know this? Because I have not, in all my career, ever seen...
Put Your Donor’s Name on It!
Here’s something you can think about as you’re trying to figure out how to give your donors an incredible experience and inspire them to give more: Encourage your donors to let you tell the world about their generous gifts. Many donors are reluctant to let you talk...
Steps to Securing that Transformational Gift
The word transformation is an interesting and inspiring word. It means “a thorough or dramatic change.” It is positive and aspirational, and it carries a lot of meaning when it comes to giving. There is giving, and then there is transformational giving. Both are of...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
