New National Major Gift Revenue Numbers: 2022 Down Over 4% from 2021, but Veritus Clients Are UP 22%! Why?
I just finished reading several blogs and reflections from AFP-ICON, which just wrapped up in New Orleans, and it sounds like people are extremely nervous! Why? Because a recent report by the Fundraising Effectiveness Project shows that for the first time since 2013,...
Question of the Month: How do you communicate with major donors who never respond to your outreach, but they do continue giving?
You probably have a donor like this on your caseload: one who gives consistently every year but never responds to any outreach from your organization. How are you supposed to communicate with a donor if they never answer any of your phone calls or emails? Before you...
The Elements of a Good Touch Point
You’re creating a plan for the qualified donor on your caseload. You need some good touch points – effective and compelling – touch points that will make the donor feel known and appreciated. But what should they be? How do you know that the touch point you are...
Question of the Month: What do major donors need to know in order to make a big gift?
Among your major donors, there are maybe 2 or 3 individuals who have both the capacity and the inclination to give a transformational gift to your organization. But before they do that, they want to feel confident in the following: They need to know that they can...
How to Stay Calm When Donors Get Anxious or Demanding in Tough Economic Times
In my last blog, A Roadmap for Fundraisers in Difficult Economic Times, I made the point that you can usually beat a slow economy by properly managing your major gift program. The other point I made was that when times are tough, donors become more discerning and...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
