Transporting Your Donor to the Scene: Take Your Donor Into the Need

It never fails.  The MGO is stuck in his relationship with the donor.  He can’t seem to get her engaged.  He even knows what the donor is interested in, but nothing seems to be working. So I ask:  “Did you take her there?” “Where?” “Did you take her to the scene?”...

An Open Letter to Young Fundraisers.

Dear Young Fundraiser (you know who you are), I want to let you know that you are valued.  I work with all kinds of major gift fundraisers, many of them with 15-20 years of experience, and most of them don’t have your drive, enthusiasm and passion. Thank you for...