Answering Your Burning Questions on University Fundraising
Recently, I hosted a webinar with my colleague Diana Frazier, our Senior Client Experience Leader at Veritus. The webinar was all around my recent 5-part blog series on “Great Fundraising Opportunities at Universities.” (If you haven’t read them, start here.) Prior to...
Think and Act Long-Term in University Fundraising
Last in a 5-Part Series: Great Opportunities at Universities I’m tired of colleges and universities using campaigns as a crutch to bring in cash, rather than building long-term relationships with donors and alumni. Campaigns aren’t necessarily bad, but Higher...
Use the Power of University Research and Data Departments Wisely
Fourth in a 5-Part Series: Great Opportunities at Universities About a year ago, I was conducting an intense one-day training for a large university on the west coast for all their MGOs and development staff. The first part of our training was centered on our...
Build the University Fundraising Pipeline Immediately
Third in a 5-Part Series: Great Opportunities at Universities In study after study of alumni over the past several years, we’ve seen participation and engagement with their universities continuing to decline. (See reports from CASE Campaign, Counsel for Aid to...
Focus on Building Relationships, Not Reaching Metrics
Second in a 5-Part Series: Great Opportunities at Universities I was told from a top university research director that I might get into trouble for writing this post. That’s because universities’ major gift program culture is extremely centered on metrics, and...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
